It might be a shock to you, but some people don't appreciate Modern Art. Especially during its upswell, art which was so ahead of its time received little real recognition among the general public, and the new generation of artists noticed this and challenged these techniques with new art styles. It was time for something new, a breath of fresh air from the higher complexities of Abstract Expressionism. And in America, the 1960s was most certainly a time of change, both cultural and ideological. A new art form swept the nation, and it's one that is still with us largely today.
If you ask me, the reason why the Modern Art movement failed was that it didn't connect with its audience. We can see this by looking at the successive generation of artists and the qualities of their art. The new generation of artists challenged the old techniques and introduced a style all its own. Pop Art portrays images from popular culture, and it came to the U.S. around the 1960s . In England during the 1950s, collages with magazine clippings and pictures of familiar household objects became popular; this theoretical ideal then crossed over to America to influence the next artistic movement. As we will see, this type of art is wholly devoted to commonly understood and widely recognized objects or people. Modern Art had been about artistic ideals of stylistic approach and creative technique (such as with Pollock), but that apparently didn't do a whole lot for the general public. Not everyone can look at a Diebenkorn or Rothko color field painting and appreciate it as a masterpiece; after all, it's just color on a canvas. But perhaps people would appreciate the images more if those images showed things which they knew and could respond to. Pop Art dominated in well-known, instantly recognizable images.